Work

Uncomfortably Yours: When Personalization Repels Customers

Year: 2025

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1177/10949968251397987

Authors: John J. Yi, Caleb Warren

Institutions: Le Moyne College, University of Arizona

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415903007

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Cites: 54

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