Work

The influence of green communication tools on green purchase intention: mediating role of perceived eco-friendly brand and green consumption value

Year: 2025

Type: article

Study design: Observational Study

Source: Strategy and Leadership

DOI: 10.1108/sl-04-2025-0067

Authors: Nidhi Srivastava, Amit Mittal

Institution: Chitkara University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Climate action

Open Access status: closed

OpenAlex ID: W4415912340

FWCI: 3.619

Cites: 86

Cited by: 2

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