Work

A fan perspective of athlete endorsement’s non-financial benefits

Year: 2025

Type: article

Source: Sport Business and Management An International Journal

DOI: 10.1108/sbm-04-2025-0087

Authors: Ali Hasaan, Michael Naylor, Mücahi̇t Fi̇şne

Institutions: NFC Institute of Engineering and Technology, Loughborough University, Sivas Cumhuriyet Üniversitesi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Reduced inequalities, Gender equality

Open Access status: closed

OpenAlex ID: W4415925097

FWCI: 1.841

Cites: 89

Cited by: 1

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