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How Bucknell University’s marketing strategy reversed enrolment decline and achieved record applications

Year: 2025

Type: article

Source: Journal of education advancement & marketing.

DOI: 10.69554/tidv9082

Authors: Brandy Kift, Leah Mallett

Institution: Bucknell University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415959808

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