Work

Exploring the role of skippable and personalized ads in shaping click-through intention and reducing ad irritation on YouTube

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-01-2025-0173

Authors: Burak Yaprak, Selçuk Burak Haşıloğlu

Institutions: Istanbul Commerce University, Pamukkale University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415977771

FWCI: 5.531

Cites: 50

Cited by: 3

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