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When colors betray flavors: how external cues interactively shift novel products from search challenges to preferred choices

Year: 2025

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-04-2025-0181

Authors: Xiyu Guo, Chunchun Chen, Yuxin Zhao, Jingyi Jiang, Hongli Li, Jianping Huang

Institutions: Soochow University, Tsinghua University

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415979435

FWCI: 1.841

Cites: 72

Cited by: 1

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