Work

The effect of chatbots humanness and brand associations on consumer purchase intentions: an experimental approach

Year: 2025

Type: article

Source: Electronic Commerce Research

DOI: 10.1007/s10660-025-10064-6

Author: Luis Matosas-López

Institution: Universidad Rey Juan Carlos

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415981272

FWCI: 4.447

Cites: 78

Cited by: 5

Related to: 10