Work

Periods, platforms and purchase: the role of social media influencers in shaping menstrual product choices

Year: 2025

Type: article

Source: International Journal of Pharmaceutical and Healthcare Marketing

DOI: 10.1108/ijphm-06-2025-0094

Authors: Mita Mehta, Priti Saxena, Nehal Thakuria, Sana Moid

Institutions: Symbiosis International University, ATLAS SkillTech University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDGs: Gender equality, Good health and well-being

Open Access status: closed

OpenAlex ID: W4416028507

FWCI: 1.796

Cites: 76

Cited by: 1

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