Examining Instagram Advertisement and Impulse Buying Intention Interlinkages: An Evaluation Using Ducoffe’s Advertisement Value Model
Year: 2025
Type: article
Study design: Observational Study
Source: Metamorphosis
Authors: Abdul Basith N. M., Abdussalam P. K.
Institution: University of Calicut
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4416069688