Year: 2025
Type: article
Study design: Observational Study
Abstract: Type of the article: Research ArticleAbstractThis study examines the relationships between green shared values, employee green behavior, green values, and organizational citizenship behavior toward the environment. Using partial least squares structural equation modeling, the study aims to enhance understanding of the antecedents of organizational citizenship behavior toward the environment, an underexplored concept. Data were collected from 384 respondents through an online survey. Analysis of the data revealed that all hypothesized relationships are statistically significant. Specifically, green shared values significantly influence environmental goals belief (β = 0.452, p < 0.01) and organizational citizenship behavior toward the environment (β = 0.410, p < 0.01). Employee green behavior also significantly impacts organizational citizenship behavior toward the environment (β = 0.460, p < 0.01). At the same time, green values strongly influence employee green behavior (β = 0.507, p < 0.01) and have a direct effect on the impact of organizational citizenship behavior toward the environment (β = 0.064, p < 0.05). These findings support earlier theoretical models, demonstrating the crucial role of green values and beliefs in promoting environmentally responsible behaviors in organizations. The study’s implications suggest strategies for fostering a green culture, such as sustainability training and green leadership, to enhance employee engagement in environmental initiatives.Acknowledgment We extend our appreciation to Prince Sattam Bin Abdulaziz University for funding this research work through project number (PSAU/2025/02/33957).
Authors: Anas Adow, Sulphey M. M.
Institution: Prince Sattam Bin Abdulaziz University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $738
OpenAlex ID: W4416093770