Work

The Effects of Brand Logo and Word of Mouth on Consumers' Purchase Intentions of Masstige Brands

Year: 2025

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.70067

Authors: Lele Chen, Kunpeng Jing, Yupeng Mei

Institutions: Yanshan University, Guangdong Institute of Intelligence Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Natural Science Foundation of Hebei Province, Humanities and Social Science Fund of Ministry of Education of China

Awards: G4090941939, G6027819696

OpenAlex ID: W4416105304

FWCI: 5.522

Cites: 73

Cited by: 3

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