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The “trickle-across” phenomenon: consumption-mimicking in emerging markets in a stress environment

Year: 2025

Type: article

Source: International Journal of Emerging Markets

DOI: 10.1108/ijoem-08-2024-1471

Authors: Aybegüm Güngördü Belbağ, Seyda Z. Deligonul, Mehmet Mithat Üner, S. Tamer Cavusgil

Institutions: Atilim University, Georgia State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416177498

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Cites: 54

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