Research on the Interactive Effects of Product Recommendation Approaches and Product Types on Consumers’ Purchase Intention–Regulation of Product Involvement
Year: 2025
Type: article
Authors: Zhifang Li, Ziqing Shi
Institution: Henan Polytechnic University
Language: English
Topic: AI in Service Interactions
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4416194455