Work

Does AR-driven virtual try-on technology inspire luxury consumers: a mixed-method study

Year: 2025

Type: article

Study design: Observational Study

Source: Industrial Management & Data Systems

DOI: 10.1108/imds-02-2025-0141

Authors: Sita Mishra, Garima Saxena, Sheetal Jain

Institution: Institute of Management Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416210796

FWCI: 5.428

Cites: 48

Cited by: 3

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