Work

Sport sponsoring in times of ‘polycrisis’. A discourse analysis of three contemporary crises

Year: 2025

Type: book-chapter

Source: HAL

Authors: Koch, Florian, Gautier, Laurent, Llorca, Matthieu, Fernández-Cruz, Javier, Sebin, Daniel

Institutions: Université de Bourgogne, Centre Interlangues, Université Bourgogne Europe, Centre National de la Recherche Scientifique, Maison des Sciences sociales et des Humanités de Dijon, Laboratoire d'économie de Dijon, Universidad de Málaga

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416215076

FWCI:

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Related to: 10