Work

Assessing Challenges and Opportunities of Marketing Automation in B2B Firms: An Integrated Approach

Year: 2025

Type: article

Source: International Journal of Information Technology & Decision Making

DOI: 10.1142/s0219622025500981

Authors: Akshay Mathur, Saumya Singh

Institution: Indian Institute of Technology Dhanbad

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416222722

FWCI:

Cites: 109

Cited by:

Related to: