Work

The Parasocial Synergy: Decoding the Hypocrisy Reduction Impact of Social Media Influencer Partnerships in Corporate Social Responsibility Communication

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Business Communication

DOI: 10.1177/23294884251389561

Authors: Dongqing Xu, Jun Zhang, Li Chen

Institutions: University of Minnesota, Middle Tennessee State University, Weber State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416252649

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Cites: 84

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