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What Drives Vietnamese MZ Consumers to Buy Chinese Blind Boxes? The Interplay of Positive Uncertainty, Social Influence, and Consumer Animosity

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of international area studies

DOI: 10.18327/jias.2025.10.29.4.237

Authors: THI LE DUNG CHU, You-Kyung Lee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416301896

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