Work

The Effects of Message and Generational Type on Attitude and Purchase Intention in Golf Product Advertising: A Study of Baby Boomers and MZ

Year: 2025

Type: article

Source: Korean Journal of Sports Science

DOI: 10.35159/kjss.2025.10.34.5.222

Authors: Gun-Woo Lim, Hee-Yeob Kang, Chul-Won Lee

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416304117

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