Work

A Verification of Athlete Sponsorship Effectiveness Using Intervention Time Series Analysis

Year: 2025

Type: article

Source: Korean Journal of Sports Science

DOI: 10.35159/kjss.2025.10.34.5.381

Authors: Dae-Kyu Seon, Seung-Wook Oh, Jin-Wook Han

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416304192

FWCI:

Cites:

Cited by:

Related to: