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The Effect of Sports Brand ESG Activities on Brand Image and Consumer Response

Year: 2025

Type: article

Study design: Observational Study

Source: Korean Journal of Sports Science

DOI: 10.35159/kjss.2025.10.34.5.350

Authors: Hee-Jung Kim, Sang-Jin Han, Cheol Choi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416304239

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