Work

Consumers as Brand Fans: A Systematic Literature Review and Research Agenda Using the TCCM Framework

Year: 2025

Type: review

Study design: Systematic Review

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.70147

Authors: Kimberley Preiksaitis, Alicia M. Pearson

Institution: Sullivan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416307507

FWCI: 1.021

Cites: 80

Cited by: 3

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