Work

Online brand activism in global controversies: emotion expression, gender stereotyping, and ideological responses

Year: 2025

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2025.2589062

Authors: Xuan Zhou, Chen Lou, Xun (Irene) Huang

Institutions: Singapore University of Social Sciences, Nanyang Technological University, Hong Kong Metropolitan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W4416326233

FWCI: 3.701

Cites: 54

Cited by: 5

Related to: 10