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Designing smart physical stores using AI-enabled digital twins for an immersive shopping experience

Year: 2025

Type: article

Source: Journal of Contemporary Marketing Science

DOI: 10.1108/jcmars-05-2025-0024

Authors: Jacob Hornik, Matti Rachamim

Institutions: Tel Aviv University, Bar-Ilan University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4416400298

FWCI: 1.809

Cites: 51

Cited by: 1

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