Work

Generational contrasts in the adoption of anti-ageing cosmetics: a social influence and information search perspective

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Pharmaceutical and Healthcare Marketing

DOI: 10.1108/ijphm-05-2025-0090

Authors: Javier A. Sánchez-Torres, Francisco-Javier Arroyo-Cañada, Ana Argila-Irurita, Jordi Campo, Rodolfo Casadiego-Alzate

Institutions: Universidad de Medellín, Universitat de Barcelona, Politécnico Grancolombiano

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4416414023

FWCI:

Cites: 49

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