Work

Fear of missing out (FoMO) and status anxiety as drivers of materialism and conspicuous consumption among social media users

Year: 2025

Type: article

Abstract: The study investigated the relationship between exposure to influencers (EtoI), materialism (M), fear of missing out (FoMO), status anxiety (SA), and conspicuous consumption (CC) levels. The study implemented a convenience sampling technique, and 694 participants were included in the sample population. The data for the analysis were obtained via an online survey. The analyses were conducted via SmartPLS. A confirmatory factor analysis was performed to test the usability of the model. The findings indicated that FoMO mediates the relationship between EtoI and CC with a significant level of p = .003. Also, FoMO mediates the relationship between M and CC with a significant level of p = .034. In addition, SA mediates the relationship between M and CC with a significance level of p = .000. As a result, this study provides a variety of practical and theoretical implications that could assist CC behavior of consumers with the relationship EtoI, M, FoMO, SA, and CC.

Source: Discover Psychology

DOI: 10.1007/s44202-025-00533-2

Authors: Murat Fatih Tuna, Talha Bayır, Selim Çam

Institutions: Sivas Cumhuriyet Üniversitesi, Şırnak University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $1,590

OpenAlex ID: W4416414223