Work

Platform endorsements as drivers of consumer behavior: A quasi-experimental study using restaurant review data

Year: 2025

Type: article

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2025.104502

Authors: Dohyung Bang, SooCheong (Shawn) Jang

Institution: Purdue University West Lafayette

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416436979

FWCI: 3.592

Cites: 67

Cited by: 2

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