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The Influence of K-POP Album Cover Design Characteristics on Consumers’ Purchase Intention -focusing on chinese MZ generation consumers-

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Basic Design & Art

DOI: 10.47294/ksbda.26.5.50

Authors: Yu Xin Zhu, Ja Joon Koo

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416440372

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