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Brand Perception and Consumer Response to Floral Pattern Design: A Perspective from Pierre Bourdieu’s Theory of Cultural Capital

Year: 2025

Type: article

Source: Journal of Basic Design & Art

DOI: 10.47294/ksbda.26.5.7

Authors: Sung Jin Kim, Se Hwan Yoon

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416440465

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