Work

AI vs. human design in fashion: critical role of product innovativeness in shaping consumer attitudes

Year: 2025

Type: article

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-11-2024-0431

Authors: Garim Lee, Jungkeun Kim, Kihyon Kim, Jennifer Yeeun Huh, Jaehyun Park

Institutions: Indiana University Bloomington, Indiana University, Auckland University of Technology, Texas A&M University, Bentley University, Korea University, Korea University, Texas Tech University, Hong Kong Polytechnic University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416447629

FWCI: 5.428

Cites: 81

Cited by: 3

Related to: