Work

Exploring the Effect of User Motivations on Influencer Marketing Campaign Effectiveness

Year: 2025

Type: article

Study design: Observational Study

Source: Abhigyan

DOI: 10.1177/09702385251394115

Authors: Mansi Phogat, Tarannum Mohan

Institution: Punjabi University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416451428

FWCI: 1.796

Cites: 33

Cited by: 1

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