The Influence of Consumer Protection on Digital Cultural Policy: Regulating the Danish Influencer Industry
Year: 2025
Type: article
Abstract: This article investigates the impact of consumer protection on digital cultural policy in relation to the Danish influencer industry. Through document analysis of various governmental and non-governmental policy papers and two expert interviews the study explores how the hybridity of influencers as cultural producers has complicated the existing regulatory frameworks whilst putting consumer protection at risk. These analytical insights are followed by a discussion of the cross contextual policy approaches currently being explored that could help to better ensure the protection of consumers in a popular digital culture dominated by influencers and influencer marketing.
Source: Nordisk kulturpolitisk tidskrift
DOI: 10.18261/nkt.28.2.5
Author: Sara Kepinska Meleschko
Institution: University of Copenhagen
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4416455994