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Pay or freeload? Exploring consumers' willingness to pay in the copyright industry under digital transformation: the roles of copyright moral norms and values

Year: 2025

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-06-2025-1223

Authors: Peiyun Liu, Zhucheng Shao

Institutions: Tongji University, Heriot-Watt University, Heriot-Watt University Malaysia

Language: English

Topic: Copyright and Intellectual Property

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416466627

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Cites: 118

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