Work

The role of employee relationship orientation in the value co-creation – firm performance link

Year: 2025

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-08-2024-0611

Authors: Perry L. Parke, Prachi Gala, Pramod Iyer, Stefan Sleep, Mona Sinha

Institutions: Wofford College, Kennesaw State University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4416470864

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Cites: 81

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