Work

Placing a competitor’s brand in a bad light: mapping ill-intentioned placement as an emerging form of brand sabotage

Year: 2025

Type: article

Source: Journal of Business Strategy

DOI: 10.1108/jbs-03-2024-0044

Authors: Alice Crépin, Gilles Grolleau

Institution: ESSCA School of Management

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416530806

FWCI:

Cites: 46

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