Work

Country-of-origin image (COI) as a form of cultural arbitrage: a marketing strategy for emerging country entrepreneurs

Year: 2025

Type: article

Source: Cross Cultural & Strategic Management

DOI: 10.1108/ccsm-09-2023-0177

Authors: Mariana Bassi-Suter, Ulf Aagerup, Dinora Eliete Floriani, Melanie Roux, Davi Rogerio Waltrick

Institutions: TBS Education, Toronto Baptist Seminary and Bible College, Jönköping University, Universidade do Vale do Itajaí

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416538232

FWCI: 1.809

Cites: 115

Cited by: 1

Related to: