Work

The commercialization of artificial intelligence brands: a technography study of urban advertising and organizational storytelling

Year: 2025

Type: article

Source: Journal of Organizational Ethnography

DOI: 10.1108/joe-05-2025-0051

Author: Itzhak Mashiah

Institutions: University of Mississippi, New York University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416566110

FWCI:

Cites: 49

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