Work

Emotional vs rational pathways in food micro-influencer marketing: a dual-system perspective on impulse buying

Year: 2025

Type: article

Study design: Observational Study

Source: British Food Journal

DOI: 10.1108/bfj-05-2025-0700

Authors: Chien-Wen Chen, Mingchang Chih, Duong Thuy Trang Nguyen

Institutions: Feng Chia University, National Chung Hsing University, National Taipei University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Science and Technology Council

OpenAlex ID: W4416576002

FWCI: 5.388

Cites: 78

Cited by: 3

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