Work

Structural Relationships among Home-Training UGC Creator’s Credibility, Content Characteristics, and Consumer Attitude : Moderating Role of Self-Image Congruence

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Sport and Leisure Studies

DOI: 10.51979/kssls.2025.10.102.145

Authors: Liwei Jiang, Joon Sung Lee

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416590858

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