Work

Brand, causes, and the credibility gap: Gen Z purchase intentions in emerging markets

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Asia Business Studies

DOI: 10.1108/jabs-05-2025-0302

Authors: Sakhhi Chhabra, Aarti Singh, Divija Maddela

Institution: Adani University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416603816

FWCI: 3.619

Cites: 61

Cited by: 2

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