Work

When does endorsement work? The moderating role of endorser and message characteristics

Year: 2025

Type: article

Source: Industrial Management & Data Systems

DOI: 10.1108/imds-01-2025-0094

Authors: Yimiao Zhang, Chien-hui Chuang, Yan Lin

Institutions: Singapore University of Social Sciences, Tunghai University, University of Macau

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416610364

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Cites: 83

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