Work

Social media food photos and brand engagement: role of content source, authenticity, brand stereotypes and online community influence

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Hospitality and Tourism Technology

DOI: 10.1108/jhtt-05-2025-0388

Authors: Muhammad Sohaib, Asif Ali Safeer, Abdul Majeed

Institutions: Xi'an Eurasia University, Huanggang Normal University, University of International Business and Economics

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416610671

FWCI: 1.84

Cites: 47

Cited by: 1

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