Work

Natural versus urban: unveiling the effect of visual complexity on user engagement with destination marketing content

Year: 2025

Type: article

Source: Journal of Hospitality and Tourism Technology

DOI: 10.1108/jhtt-04-2025-0302

Authors: Shizhen Bai, Zhifang Li, Hao He, Weijia Fan

Institutions: Harbin University of Commerce, Shenzhen University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Sustainable cities and communities

Open Access status: closed

Funder: National Social Science Fund of China

Award: G1428962129

OpenAlex ID: W4416610899

FWCI: 8.981

Cites: 59

Cited by: 5

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