Work

Navigating the luxury-philanthropy paradox: the role of cause categorization in shaping consumer evaluations of luxury brands

Year: 2025

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-02-2025-5783

Authors: Kai Wang, Chuan He, Lei Wang, Haowen Xiao

Institutions: Shanxi Vocational University of Engineering Science and Technology, The University of Western Australia, Huaqiao University, Hainan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416615637

FWCI: 1.809

Cites: 96

Cited by: 1

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