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The Consumer Welfare Effects of Online Ads: Evidence from a Nine-Year Experiment

Year: 2025

Type: article

Study design: Clinical Trial

Source: American Economic Review Insights

DOI: 10.1257/aeri.20240452

Authors: Erik Brynjolfsson, Avinash Collis, Daniel Deisenroth, Haritz Garro, Daley Kutzman, Asad Liaqat, Nils Wernerfelt

Institutions: National Bureau of Economic Research, Stanford University, Carnegie Mellon University, Meta (United States), Northwestern University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416630547

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Cites: 23

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