Work

The Impact of Electronic Word-of-Mouth on Exploratory Buying Behavior Tendencies and Impulsive Purchasing of Sports Brand Products

Year: 2025

Type: article

Study design: Observational Study

Source: Sport Marketing Quarterly

DOI: 10.1177/10616934251394818

Author: Yu-Tai Wu

Institutions: Soochow University, Soochow University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416665693

FWCI: 1.844

Cites: 46

Cited by: 1

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