Work

The impact of social media influencer interaction quality on consumer decision-making: an examination of variety-seeking behavior in the restaurant industry

Year: 2025

Type: article

Study design: Observational Study

Source: The TQM Journal

DOI: 10.1108/tqm-02-2025-0107

Authors: Ghaith Al-Abdallah, Ala' Omar Dandis, Lana Qasim

Institutions: University of Kurdistan Hewler, Catholic University in Erbil, Hashemite University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416667878

FWCI: 1.844

Cites: 86

Cited by: 1

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