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Understanding young urban Chinese consumers’ preferences for food goods endorsed by celebrities: a behavioural approach

Year: 2025

Type: article

Source: Journal of Chinese Economic and Foreign Trade Studies

DOI: 10.1108/jcefts-10-2024-0082

Authors: Sara Arancibia, Daniel Esteban May, Ourania Tremma, Suzie Zhao

Institutions: Universidad Diego Portales, Harper Adams University, University College Dublin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Sustainable cities and communities, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4416693217

FWCI:

Cites: 67

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