Work

The Evolution of Athlete Branding: A Bibliometric Analysis

Year: 2025

Type: article

Source: Sport Marketing Quarterly

DOI: 10.1177/10616934251394451

Authors: Hamed Golmohammadi, Ali Hasaan, Adele Berndt, Mücahit Fişne

Institutions: Sivas Cumhuriyet Üniversitesi, NFC Institute of Engineering and Technology, University of Pretoria, Jönköping University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416717908

FWCI: 3.619

Cites: 132

Cited by: 2

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