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Exploring the factors influencing consumers' engagement with AI digital signage in retailing: evidence from Taiwan

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Enterprise Information Management

DOI: 10.1108/jeim-05-2024-0246

Authors: Wei-Hung Hsiao, Pei-Hsuan Tsai, Chih-Jou Chen

Institutions: National Taichung University of Science and Technology, National Penghu University of Science and Technology

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416718448

FWCI: 1.841

Cites: 108

Cited by: 1

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